Technical Sales Manager - Sustainable Fertiliser (DACH) in Deutschland

Technical Sales Manager – Sustainable Multi‑Nutrient Fertilisers (Germany)

Location: Home Based in Germany | Salary: €100,000 to €140,000 (dependant on experience)

Introduction

Our client is building a new force in sustainable crop nutrition, backed by a major global resources group that is investing heavily in next‑generation fertilisers. Their flagship multi‑nutrient product is a naturally derived, low‑impact fertiliser with strong agronomic data behind it, designed to improve yield, quality and soil health across key European cropping systems.

They are now looking for a Technical Sales Manager to drive growth in Germany. This is not a classic “me‑too” fertiliser sales job: you will be at the forefront of a strategic market build, working with distributors, retailers and growers to establish a differentiated product in a critical reference market, with the autonomy and visibility that come from joining at an early commercial stage.

Why Our Client

You will sell a genuinely differentiated multi‑nutrient fertiliser, with robust trial data and a clear sustainability and soil‑health story, so you can move conversations away from price‑driven commodity selling and position yourself as a trusted advisor focused on whole‑farm nutrient strategies. Because the product fits standard blending and spreading systems and is supported by a large‑scale, cost‑efficient production and logistics setup, you can offer both technical advantages and strong value for money, which makes adoption easier and sales cycles shorter.

The crop nutrients business is in an active build‑out phase, not a mature, saturated line. That gives you real influence over which channels to prioritise, how to structure your territory, and how to shape key account strategies in Germany. You gain the autonomy of a “franchise”‑style territory, combined with the security and resources of a global group, so your ideas from the field feed directly into marketing, technical trials and market development plans.

You will work shoulder to shoulder with agronomists, marketing and operations, backed by a well‑funded, long‑term commitment to this product line. That means you are not alone in the field: you have access to technical evidence, field demonstrations, and central campaigns that support your story, allowing you to focus on building deep, multi‑year relationships. Because Germany is treated as a strategic reference market, the results you deliver are highly visible, giving strong performers a clear path into broader regional, product or leadership roles over time.

The role is also ideal if you want to keep one foot in agronomy and one in commercial leadership. You will use your understanding of soil, nutrients and cropping systems in everyday conversations with growers and distribution partners, while building the sales, account management and strategic skills that open doors into senior commercial positions in the future.

Key Responsibilities

• Execute territory sales plans that support the regional commercial strategy and contribute directly to revenue targets in Germany.
• Build, manage, and continuously qualify a high‑quality sales pipeline across distributors, retailers, advisers, blenders, and growers.
• Drive in‑market demand by engaging B2B and B2C channels, ensuring consistent pull‑through from distributor to dealer to grower.
• Develop and maintain strong relationships with key accounts, in close collaboration with regional leadership.
• Identify, pursue, and convert new commercial opportunities through farm visits, field days, conferences, trade fairs, and direct meetings.
• Prepare professional customer proposals, including pricing inputs, product allocations, delivery schedules, and value‑based arguments.
• Contribute to structured account plans focused on retention, upsell, and long‑term value creation.
• Help identify and onboard strategic channel partners who can accelerate access to target segments.
• Communicate agronomic and economic benefits to agronomists, distributors, retailers, growers, and blending partners in a clear, credible way.
• Work with technical colleagues to identify and deliver field demonstrations, trials, and educational events in the region.
• Ensure that local implementation of technical and marketing messages is accurate, consistent, and aligned with central positioning.
• Support the development and refinement of customer value propositions tailored to German cropping systems and market dynamics.
• Maintain regular contact with customers to build trust, reinforce brand reputation, and secure repeat business.
• Systematically capture and share market intelligence on competitors, customer needs, pricing trends, and channel behaviour.
• Provide feedback on how to strengthen product positioning versus competing fertiliser and soil amendment solutions.
• Support central teams with inputs for marketing campaigns, technical content, and sales tools relevant to the German market.
• Coordinate with logistics and operations to help ensure efficient and timely deliveries to customers.
• Maintain accurate and timely reporting on pipeline, activity, visit outcomes, customer issues, and opportunities in CRM systems (e.g. Salesforce).

Key Requirements

• Bachelor’s degree in Agronomy, Agricultural Science, Business, Marketing, or a related field, or equivalent professional experience.
• Strong understanding of German farming systems, including key crops, rotations, and current agronomic and economic challenges.
• Solid knowledge of agricultural input channels, particularly retailer, dealer, and distributor structures in Germany.
• Proven sales experience in the agricultural inputs market, ideally with fertilisers, soil amendments, or related crop nutrition products.
• Existing network or demonstrable experience working with agricultural input distributors, dealers, cooperatives, or retail partners.
• Good technical understanding of soil science, crop nutrition, and fertiliser application across major European cropping systems.
• Basic understanding of supply‑chain logistics from distributor to dealer to grower.
• Strong awareness of local market dynamics, including competitor landscape, product positioning, and pricing behaviour.
• Ability to interpret customer needs, market signals, and agronomic / economic drivers to identify and prioritise opportunities.
• Demonstrated track record of working cross‑functionally with marketing, technical, commercial strategy, and sales operations teams.
• Excellent organisational skills, with the ability to manage visit schedules, follow‑ups, and pipeline reporting with discipline.
• Professional proficiency in German and English, both written and spoken.
• Willingness to travel extensively across the territory.

Additional Information

You will be joining a business that combines the scale and stability of a global group with the energy of a growth‑stage venture. The company invests in technical and commercial development, with structured training and clear progression routes for high performers.

The working culture is collaborative, safety‑focused and values‑driven, with strong emphasis on integrity, respect and long‑term partnerships across the value chain. For someone who enjoys field time, real responsibility and the chance to help build a market around a more sustainable fertiliser technology, this is a role with both day‑to‑day variety and serious long‑term career potential.

Salary: €100,000 to €140,000 base p/a + up to 40% Bonus + Benefits

I am a leading Regulatory Affairs recruiter in Europe with a distinguished track record of placing candidates with top companies and consultancies in the Agrochemicals and associated sectors. Even if this particular opportunity isn’t the perfect fit, we may have other exciting roles that align with your expertise – so don’t hesitate to get in touch!

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