Our mission is to digitize the classic shopping stroll, turning it into a personalized, inspiring experience for every customer. Technology and data sit at the center of everything we build. We are not a fashion company with a tech team on the side. Tech drives our product, our strategy, and our growth.
Our proprietary tech stack powers our own shops and SCAYLE, our commerce infrastructure solution that serves over 350 brands globally. Same foundation, bigger stage. The challenges keep things interesting.

Job Description

The Campaign Engine is a completely new product: its mission is to enable self-service campaign management for Retail Media Partners, giving them direct access to AY's unique loyalty frameworks : Missions & Coupons. This creates a compelling opportunity for partners to drive customer acquisition and incremental engagement within AY's existing customer base. Operating within an existing ecosystem , our evolution into s pecialized product teams provides an autonomous, greenfield-like environment.

Ship full-stack features end-to-end across PHP/Laravel APIs and React UI components
Lead technical feature design and build background jobs, REST endpoints, and MySQL migrations
Work on high-precision domain logic covering CPC bidding, ad budgets, and campaign eligibility
Keep the frontend and backend synchronized through strictly typed API contracts (OpenAPI/TypeSpec)
Own production stability end-to-end, from writing automated tests to AWS ECS deployments and Datadog/Sentry alerting
Balance strict engineering rigor on billing/budget flows with fast iteration on exploratory UI features
Review full-stack code , optimize queries, and leverage modern AI tools (Cursor, Claude Code) in daily work
Partner with Product to break down features, estimate effort, and ship in short, agile iterations

Qualifications

5+ years of full-stack engineering experience building and scaling production web applications (computer science degree or equivalent hands-on experience)
Deep backend expertise in PHP 8 and Laravel, including RESTful APIs, background queues, input validation, and high-performance MySQL schema design and query tuning
Strong frontend proficiency in TypeScript and React (or Vue), with solid hands-on experience managing server state and working with typed API clients
Contract-first API design skills using OpenAPI/TypeSpec, backed by a strong habit of writing full-stack automated tests (PHPUnit, Vitest, Playwright)
Familiarity with production tooling and observability, including Git, CI/CD pipelines, AWS, Redis, Datadog/Sentry monitoring, and modern AI coding assistants (Cursor, Claude Code)
True end-to-end ownership: You take complete accountability for features, guiding them smoothly from early ideation to a healthy production state
A pragmatic, adaptable mindset: You focus on delivering iterative value over over-engineering, staying autonomous and effective even when project scopes evolve
Clear communication and strong collaboration: You can translate complex technical trade-offs for product teams and enjoy sharing knowledge during peer code reviews

Nice to have

Ad-tech, marketplace, bidding/budgeting or eCommerce domain experience.
Experience with React
Experience with Laravel (Eloquent, Horizon)
Ant Design (or a similar enterprise component library), MobX or similar state management, and styled-components.
Static analysis and automation (PHPStan/Larastan, Rector, ESLint) and Nx monorepos.
Experience with OpenSearch, BigQuery

Additional Information

Your perks at a glance: Visit our benefits page .

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

Senior Full Stack Engineer - Campaign Engine (all genders)

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