New Media Manager, Social and Community Growth in Deutschland

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a New Media Manager, Social and Community Growth based in Germany. Join a fast-moving blockchain ecosystem working to expand the reach and adoption of decentralised technology worldwide. In this creative, hands-on role, you will lead social and community growth beyond traditional platforms, building a strong presence across YouTube, TikTok, Instagram, and emerging channels. You will develop engaging video formats, create recurring content series, and turn complex blockchain developments into accessible stories that resonate with diverse audiences. From scripting and filming to editing, publishing, and performance analysis, you will own the entire content lifecycle and drive measurable audience growth. Working closely with marketing, communications, product, and ecosystem teams, you will collaborate with creators and industry voices to amplify key launches and cultural moments. This is an opportunity to combine creative storytelling, data-driven experimentation, and deep crypto knowledge in a global, fast-paced environment. Accountabilities: - Develop and execute a comprehensive social media growth strategy across YouTube, TikTok, Instagram, and emerging platforms, tailoring content formats and distribution approaches to each channel's audience and culture. - Create and scale recurring content series and creative franchises designed to build loyal communities, increase subscriber numbers, improve audience retention, and encourage meaningful engagement. - Own the full content production lifecycle, from ideation and scripting to filming, editing, publishing, distribution, and performance analysis. - Produce high-quality, platform-native video content independently, responding quickly to emerging trends, ecosystem developments, and relevant industry news.

- Build and manage relationships with creators, founders, developers, and other ecosystem contributors to develop compelling stories and expand reach across diverse audiences. - Design platform-specific content strategies for major industry events and ecosystem milestones, including conferences, developer gatherings, product launches, and cultural moments. - Identify opportunities to reach international audiences through regional campaigns, localised content, and non-English-language formats. - Monitor developments in the crypto ecosystem and translate timely news, trends, and community conversations into engaging content while maintaining editorial quality and sound judgement. - Collaborate with Social, Communications, Product Marketing, and ecosystem teams to integrate new-media content into broader marketing campaigns, announcements, and product launches. - Coordinate editors, creators, contractors, and other production resources to maintain a consistent publishing schedule and ensure high creative standards. - Analyse audience data and experiment with content formats, distribution strategies, and programming to improve subscriber growth, watch time, retention, and meaningful community participation. - Integrate AI-powered tools into scripting, editing, thumbnail creation, localisation, and analytics to streamline production and improve content performance. Requirements: - Demonstrated success growing a YouTube channel or comparable long-form video platform, supported by measurable results and the ability to explain the strategies and creative decisions behind that growth. - Strong hands-on video production capabilities, with the ability to take content from concept to publication independently without relying entirely on external agencies. - Deep familiarity with cryptocurrency culture, blockchain communities, and decentralised technology, including the ability to explain complex or niche concepts to audiences unfamiliar with the industry.