Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
Employment Type: Permanent, Full-Time
Experience Requirement: Minimum 3 years in B2B SaaS marketing
Language Requirements: Fluent German (C2), English (C1)
About the Company
We operate a self-funded, profitable B2B SaaS venture based out of Kempten in the picturesque Allgäu region. Our software was born out of direct operational necessity: operating as a digital marketing agency, we could not find an existing market solution that met our workflow requirements, so we engineered it ourselves. Today, roughly 700 agencies across German-speaking territories rely on our platform daily. We scale our product pragmatically, focusing purely on user value without unnecessary code bloat. Our team remains lean, featuring direct communication, streamlined decision-making, and high personal ownership. Joining us means actively shaping our roadmap, taking true accountability, and driving momentum in a collaborative, entrepreneurial environment.
The Role & Mission
Stepping in as our inaugural dedicated Marketer, you will act as a strategic generalist to construct our marketing infrastructure from the ground up. Collaborating directly with the founders, a product designer, and our content marketing lead, you will take absolute ownership of our go-to-market strategy, conversion funnels, and brand positioning. You are an execution-driven doer who will systematically test hypotheses, scale paid acquisition channels, turn HubSpot into our primary growth engine, and accelerate our next expansion phase.
Key Responsibilities
- Strategy & Positioning: Formulate our comprehensive marketing plan, translating growth objectives into structured channels, budgets, and KPIs while refining messaging for diverse agency buyers and target personas.
- Performance Marketing: Direct all paid advertising initiatives—focusing heavily on Meta Ads (Facebook & Instagram)—encompassing creative direction, campaign architecture, budget allocation, and continuous performance optimization.
- Funnel & Conversion Optimization: Streamline the complete user journey spanning initial ad engagement, high-converting landing pages, 14-day trials, and final paid conversions.
- Marketing Automation (HubSpot): Architect HubSpot as our central operational engine, overseeing lifecycle stages, lead scoring matrices, nurturing sequences, email automation, and attribution analytics.
- Channel Expansion: Discover, validate, and scale new customer acquisition channels including LinkedIn Ads, strategic partnership networks, webinars, and community programs.
- Cross-Functional Collaboration: Align tightly with Product, Customer Success, and leadership to publicize high-impact customer success stories and major software rollouts.
- Tracking & Attribution: Maintain flawless analytics modeling and multi-touch attribution to ensure absolute transparency into acquisition ROI and guide budget decisions.
- Team & Agency Building: Forecast future hiring initiatives, external agency partnerships, contractor networks, and software stacks as our marketing operations scale.
What We Are Looking For
Must-Haves:
- Experience: At least 3 years of hands-on professional B2B SaaS marketing background within fast-paced start-up or scale-up environments.
- Performance Expertise: Proven track record in scaling paid acquisition, specifically managing, structuring, and optimizing Meta Ads.
- Automation Mastery: Advanced proficiency utilizing HubSpot for marketing automation workflows, lifecycle management, and lead nurturing.
- Funnel Acumen: Deep intuition regarding self-service SaaS, product-led growth (PLG) models, trial metrics, and user activation journeys.
- Mindset: An independent, hands-on operator who balances high-level strategy with relentless execution and resourcefulness.
- Data-Driven: A rigorous, analytical mindset centered on testing, tracking hypotheses, and iterative performance optimization.
- Language Skills: Fluent German (C2) for localized messaging, alongside professional English (C1) for internal operations.
Nice-to-Haves:
- Background within a digital agency environment or specialized knowledge of recruiting and lead-generation workflows.
- Familiarity with LinkedIn Ads management, community building, or affiliate marketing initiatives.
- Prior experience managing external contractors, freelance talent, or small marketing teams.
What We Offer
- High Creative Freedom: Total ownership to define marketing strategies, operational workflows, and team structures from scratch.
- Direct Impact: Daily collaboration with company founders ensuring your contributions directly influence overall company growth and direction.
- Attractive Compensation: A competitive salary range of EUR 70,000 to EUR 85,000, individual performance-based bonuses, and 30 days of paid annual holiday.
- Flexible Working Model: True remote flexibility complemented by 3 to 4 annual team retreats at our modern headquarters in Kempten, or a hybrid office setup in the scenic Allgäu region.
- Maximum Growth Curve: Comprehensive scope spanning paid social, brand building, automation, and a dedicated professional development budget.